How to set up a custom tracking domain

Hi there, Sales Engagement Tool Users! ☁️

Elevate your brand’s credibility and email deliverability with the Sales Engagement Tool’s Custom Tracking Domain (CTD) feature! 🌟 Align tracking links to your brand for trust, consistency, and improved deliverability. Simply choose a subdomain, update DNS, verify and testing that everything what is necessary has a good flow. Ready to elevate your outreach? 🎯

Why Set Up a Custom Tracking Domain?

• Are you looking to boost your brand’s credibility and increase email deliverability? 🛡️ Setting up a custom tracking domain might be just the solution you need. This guide will explain what a CTD is, its benefits, and how to get it up and running. 🚀

What is a Custom Tracking Domain? 🤔

• A custom tracking domain is a domain you own, used specifically for tracking actions like email opens and clicks. Instead of using generic tracking links, you can now align the tracking URL with your brand (e.g., track.yourbrand.com). 🌐

Benefits of Using a Custom Tracking Domain 💼

👉 Branding
A custom tracking domain enhances your brand's image by maintaining consistency across all communications. 🌟

👉 Trust
Recipients are more likely to engage with URLs linked to a brand they recognize. 🤝

👉 Email Deliverability
A custom domain can improve email deliverability by adding an extra layer of authentication to your emails. 📧

Prerequisites 📋

✔️ Own a domain name
✔️ Access to your domain’s DNS settings
✔️ Sales Engagement Tool account

How to Set Up a Custom Tracking Domain

1. Choose the Subdomain 🖋️

• Pick a subdomain for tracking. Common options include "track", "click", or "go". For example, if your domain is yourbrand.com, you might go with track.yourbrand.com. 🌐

2. Update DNS Settings ⚙️

• Log in to your domain registrar.
• Navigate to DNS settings.
• Add a CNAME record with:
  • Name: Your subdomain (e.g., track)
  • Value: The endpoint provided by the Sales Engagement Tool, found under Email Settings when you click the Edit Email Account from the three dots menu:
    
    
    
    
  • Navigate to the Custom tracking domain and turn it on. Copy the value into your CNAME record in your DNS settings.

3. Verify and Configure in the Sales Engagement Tool 🛠️

• Enter your custom tracking domain in the Sales Engagement Tool’s Your Domain field (e.g., track.yourdomain.com), then click the Verify button to verify it.
  
  
  
  
• The verification process may take a few minutes. Once done, you’ll see a notification, and the tool will perform an SSL certificate check.

4. Test ✅

• Run tests to ensure tracking works properly.
• Monitor metrics like email open rates and click-through rates to confirm. 📊

Conclusion 🎯

Setting up a custom tracking domain is a great way to reinforce your brand, build trust, and improve email deliverability. Follow these steps to easily get started and enjoy the benefits! 🌟

❇️ If you need help with DNS setup, check out tutorials for platforms like:

• BlueHost
• Namecheap
• GoDaddy

We hope this guide was helpful! 🤝
Enjoy your Sales Engagement Tool experience! 🚀