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Mastering Email Deliverability: Understanding and Preventing Email Bounces

  • Updated

Hey Sales Engagement Tool Superstars! 🌟

If you’re diving into email outreach, you may have encountered the term “email bounce.” Simply put, an email bounce means that your message couldn’t reach the recipient's inbox. Understanding why emails bounce and how to address these issues can help you improve your campaign’s success and protect your sender's reputation. Below, we’ll walk through the two main types of bounces—hard bounces and soft bounces—and give you tips on how to handle them effectively.

Hard Bounce

A hard bounce occurs when the email address you’re trying to reach is invalid or doesn’t exist.

  • How to Avoid Hard Bounces: If you’re using emails from other sources outside of the Sales Engagement Tool, make sure to clean these lists thoroughly. High hard bounce rates from external sources can impact your sender reputation. Regularly clean your lead lists using verification tools before importing them into your campaigns if you are using emails that are not verified by the Sales Engagement Tool. This helps protect your domain health and improves deliverability.

Soft Bounce

Soft bounces are trickier, as they happen when the recipient's email is valid but undeliverable due to various reasons. Here are some common causes:

  1. Attachments Triggering Spam Filters

    • Fix: Send emails in plain text to avoid triggering filters.

  2. Spam Words in Content

    • Avoid special characters, non-Latin letters, and spammy phrases like “earn $,” “credit card,” and “FREE.” Aim for natural, conversational language.

  3. Recipient’s Inbox Is Full

    • Wait and try sending the email later.

  4. Low Sender Reputation

    • If other causes don’t apply, a low sender reputation may be the issue.
    • Solution: Pause your cold outreach and run only warm-up emails for a few weeks. Gradually reintroduce cold emails afterward and monitor bounce rates. Also, consider reducing the volume of your cold outreach.

By understanding and addressing these factors, you can keep your campaigns running smoothly and improve overall email deliverability.

Happy emailing with the Sales Engagement Tool! 📧✨

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